KEST 1450 AM covers the San Francisco/San Jose/Oakland metropolitan area, which is the nation's fourth largest broadcast market encompassing over seven million people. Our listeners are primarily working professionals who are interested in talk radio that makes a positive difference in their lives. Because of our unique programming we have a loyal listenership that has stayed with us for a number of years.

 

Click here to review the Listener Profile

Click here to review the range that KEST covers

 

 

Listener Profile

Age
35-54 yes. old
55+ yes old

Has listened to KEST over 5 years
Has listened to KEST over 10 years

Listens regularly

Purchased a product/service through a KEST program

Professional/Managerial

Income:
$21,000-50,000
$51,000-76,000
$76,000-100,000
$100k+

Education:
4 yr University
Graduate School

Shops at Health Food Stores

Attended a Self Improvement/Personal Growth
seminar, workshop or lecture in the past year

Purchaser of New Age Books & Tapes

Uses the Internet

1-5 hours per week spent browsing

Purchases merchandise on-line

Average of online purchases $10-100 per month

 

Source: KEST Listener Survey, April 2000

 


76%
32%

22%
16%

77%

46%

41%

 
28%
27%
7%
10%

 
28%
22%

 85%

93%


95%

81%

55%

53%

85%

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Webmaster
KEST1450@sbcglobal.net
Date Last Modified: 10/23/06